Guangzhou fashion Tianhe "experience opening"

Core tip: this morning, the largest underground shopping mall in South China is officially open to visitors. According to the reporter's estimate, the on-site opening rate is nearly full. The head of fashion Tianhe said that today it is just "experiential opening". After three years, fashion Tianhe finally realized its trial operation on December 24. This morning, the largest underground shopping mall in South China officially opened. According to the reporter's estimate, the on-site opening rate is nearly 80%.

After three years, fashion Tianhe finally realized its trial operation on December 24. This morning, the largest underground shopping mall in South China officially opened. According to the reporter's estimate, the on-site opening rate is nearly 80%.

Fashion Tianhe ground signboard

Fashion Tianhe underground mall is built by Shenzhen fashion group at a cost of 2 billion yuan. Because it is in the golden position of Tianhe business district and the huge volume of 230000 square meters, it has always attracted the attention of the industry.

Among them, the 50000 square meters of shops in phase I have been admitted to rent more than half in June last year, and the scope of recruitment covers all major brand image stores, personalized boutiques, more entertainment and catering facilities, which will be built into a new landscape experience shopping place. On the day of trial operation, the situation of basically full shop still surprised the outside world, which is a strong proof of the operation ability of fashion group.

The mall was originally planned to trial run on the eve of the Asian Games. Later, in order to cooperate with the Asian Games, it was shut down for half a year, and then delayed to trial run at the end of 2011. In the trial run stage, the reporter found that the internal investment situation of fashion Tianhe is far beyond the imagination of the outside world, and the almost full investment rate and internal exquisite decoration make the industry and customers look at the fashion group differently. The food areas at both ends of the project are also operated during the trial operation period. The figure below shows the food and beverage area of Meike.

The following figure shows the four-dimensional experience of street decoration, with unique and exquisite style.

Customers are mainly young people

The reporter came to Tianhe and found that the rainbow door frame matched with red, yellow, blue, green and other colors, neon flashing signboards, and various characteristic shops included many fashionable elements like clothing, animation, catering, beauty makeup and so on.

Among them, Sasa, the first flagship store in South China, has opened, while Watsons, McDonald's and other stores are still in tight decoration or distribution.

There are also Christmas decorations in the mall. Reporters interviewed several consumers randomly, most of whom said they learned about the opening of Tianhe fashion only when they came to watch the concert and official microblog of Tianhe fashion. "There are a lot of things to buy here, but it's really too large. You'll lose your way when you walk. If only the sign could be clearer." One customer complained. On the day of trial operation, the passenger flow was 180000, which once again proved the great attraction of fashion Tianhe project.

SASA華南旗艦店

Watsons hasn't opened yet